How I'm Using Substack to Grow My Business—And How You Can Too as a CETI Cancer Exercise Specialist
Jul 07, 2025One of the questions I’m asked most often by our Cancer Exercise Specialists is: "How can I get more clients, grow my brand, and stand out in my community?"
I want to share something that has made a real difference in my own business: Substack.
What is Substack?
Substack is a powerful email newsletter and publishing platform that allows you to:
âś… Share your expertise through articles and resources
âś… Build a loyal email list
âś… Offer free content to build trust
âś… Monetize through paid subscriptions, coaching, and exclusive content
I’ve been using Substack to connect with people who need guidance on cancer recovery, anti-inflammatory living, exercise, and nutrition. It has helped me grow my reach, build relationships, and create another revenue stream.
How You Can Use Substack as a Cancer Exercise Specialist
As a CETI-trained professional, you are uniquely positioned to provide valuable education, support, and guidance to cancer survivors, caregivers, and even other professionals. Here's how you can use Substack to step into the spotlight:
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Share Free Articles & Tips
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Write about topics like exercise after cancer, managing treatment side effects, building strength and stamina, preventing lymphedema, and emotional wellbeing.
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Offer Free Virtual Sessions
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Invite readers to attend short Zoom classes, Q&As, or wellness chats to showcase your expertise and start building trust.
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Position Yourself as the Go-To Expert
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Consistency is key. By posting weekly or bi-weekly, you stay top of mind and become known as a trusted voice in cancer recovery and survivorship.
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Turn Free Followers into Paid Subscribers
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Offer premium content such as: ✔️ In-depth guides (exercise plans, meal plans) ✔️ Video tutorials or mini-courses ✔️ Live coaching or group sessions
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Grow Your Local or Virtual Business
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Use Substack to attract local clients for in-person sessions or virtual clients from anywhere in the world.
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What Should You Write About?
Here are some ideas to get you started:
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"5 Gentle Exercises to Help Cancer Survivors Rebuild Strength"
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"How to Prevent Lymphedema Through Movement"
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"Managing Fatigue After Chemotherapy"
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"The Role of Exercise in Cancer Prevention"
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"Safe Strength Training After Breast Cancer Surgery"
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"The Importance of Balance and Flexibility for Cancer Survivors"
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"Pelvic Floor Health After Prostate Cancer Treatment"
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"Exercise and Bone Health: Reducing Osteoporosis Risk in Survivorship"
Many of these are topics I’ve already written about and shared on my own Substack through articles like: âś… "Before You Move: What Every Breast Cancer Survivor Needs to Know About Post-Surgical Exercise"
âś… "How Gentle Movement Can Help Manage Cancer-Related Fatigue"
âś… "The Critical Role of Exercise in Cancer Prevention and Recovery"
âś… "Understanding the Limitations of Cancer Surgery and Exercise Adaptation"
You can follow or subscribe to my Substack here!
You can draw inspiration from these articles and tailor the information to your own voice, your own audience, and the specific types of survivors you serve.
Tips for Success:
âś… Be authentic. Share your passion and your story. âś… Focus on helping, not selling. âś… Be consistent. Even one post a week builds momentum. âś… Don’t be afraid to start small—everyone does.
The Bottom Line:
People are looking for YOU. Cancer survivors and their families are searching every day for trustworthy information, guidance, and support. Substack allows you to meet them where they are—while building your brand, your business, and your income.
If you’d like help setting up your Substack, brainstorming article ideas, or creating a plan to build your following, I’m here for you.
Let’s make sure the world knows you’re a CETI Cancer Exercise Specialist—and you’re ready to change lives.
Start your journey to becoming an OncoVie™ Cancer Exercise Specialist with our world-leading courses in oncology exercise. Â
